road outdoor billboard advertising in Egypt

What are road advertisements and outdoor billboards?

Road outdoor billboard advertising are advertisements printed on materials of banner or flex, installed on an iron chassis and carried on columns of different heights.

The designs of the printed road signs may be lit from the inside with fluorescent bulbs, as is the case with the flexo materials

Or billboards lit from the outside with external lights, as is the case with Banner materials

Where to install road advertisements?

Road advertisements and outdoor billboards are usually installed on top of the roofs of buildings overlooking vital roads and highways, famous squares and internal roads.

Or overlooking the vital bridges such as the 6th of October Bridge, the 15th of May Corridor, the Ring rood and different travel routes such as Alexandria Road, Sokhna Road, Suez Road and Ismailia Road

Also, advertisements for external roads are installed on some building facade and the fences of some different buildings and bridges

What are the forms of road outdoor billboard advertising?

Road advertising or outdoor billboards come in different shapes to suit the viewing angle, heights and inclinations

It has a double chassis that carries two designs printed on both sides so that pedestrians can be seen on the roads from both directions

A double decker billboard could be two vertically repeating signs

Outdoor advertising may take the form of a triple-front in some public areas

And recently, giant digital screens consisting of thousands of tiny LED bulbs have been used to run an advertising spot of 30 seconds throughout the day.

Road billboards may come in transverse form based on bridge bodies or linear on the sides of buildings

The shape of the outdoor billboard may be square and rectangular as well

The billboard dimensions range from 6 meters to 20 meters, and it may reach 60 meters in width or length.

The importance of road outdoor billboards in advertising

Road billboards are one of the oldest advertising mediums in the world, and they have developed significantly in the last 20 years with the development of different types and materials of printing.

In the past, they were painted directly by hand on tin sheets that were assembled on giant chassis

Also, some of them were painted on textile materials and strapped on metal or wood chassis

it also painted directly on the bodies of different buildings

You can notice the remainder of the various advertisements illustrations on the bodies of old buildings in Cairo Downtown, for example.

Road advertisements rely on a repeated visual impact on the mind of the recipient using the colors and visual identity of the advertised product or service.

It also gives a constant street presence for the products or services advertised by the companies.

Make your product or service always a priority in customer choice compared to competing companies.

The efficiency of road advertisements in Greater Cairo - Egypt

Cairo is one of the largest cities in the world in terms of traffic density on the main road networks, which creates the best opportunities to increase the number of viewers and interact with road advertisements.

According to traffic studies conducted by the World Bank in 2014 for each of the roads and streets of Cairo and Giza, the traffic movement on the most important roads may reach from 3000 to 7000 cars per hour.

The 6th of October Bridge and the Ring Road record a very high percentage, exceeding 7000 cars in each direction in the morning and evening hours

As for the local streets, it ranges from 1000 to 4000 cars per hour